‘Patient influencers’ the new frontier in direct-to-consumer drug marketing
So began a 2015 post by then-pregnant celebrity influencer Kim Kardashian, singing the praises of a “#morningsickness” drug called Diclegis to her tens of millions of followers on Instagram. “It’s been studied and there’s no increased risk to the baby,” she wrote, alongside a smiling selfie of her holding the pill bottle. “I’m so excited and happy with the results.” […]
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