In the world of cosmetics, inclusivity has become more than just a buzzword; it’s a movement toward embracing diversity in all its forms. Founded in February 2019, by Selena Gomez, Rare Beauty emerged as a beacon of change in the industry. On February 4, 2020, Gomez officially introduced her brainchild to the world via social media, unveiling a vision that […]
Deepika Padukone, who ruled the red carpet at the 95th Academy Awards recently, dropped a video giving a sneak peek of how she got ready for the award ceremony. The video begins with the actor welcoming her fans into her hotel room. She is seen wearing a white bathrobe. The actor revealed that she begins her day with a workout, […]
A lip balm is not just a beauty product, it is a necessity. The skin on our lips is certainly not the same as the skin on the rest of our faces. For one thing, the skin on our lips is a lot thinner, approximately 3-5 cell layers thick, while the skin on the rest of the face is up […]
This lip combo is a definite showstopper. There is a well-known saying asserting you’re never fully dressed without a smile, so why not accentuate that smile with a dazzling lip combo? For Desi women, finding the perfect lip shade can be a time-consuming task, especially when many have two-toned lips. Two-toned lips are a common feature for Desi women whereby […]
Rajni Singh, a 40-year-old NHS Practice Manager originally from Punjab, India, reached the top five in the Miss Great Britain 2022 beauty pageant. Conquering various health issues, Rajni stated that she wished to overcome stereotypes and to represent women of colour. She finished fourth runners-up at the event, which was held in London. The renowned Miss Great Britain pageant has […]
Beauty trends come and go but a recent craze, the ‘clean girl’ look has been taking social media by storm. The trend has been popularised on platforms like TikTok and Instagram with users adopting its ‘minimalistic’ aspects. Whilst the look should be accessible to all, TikTokers and celebrities at the forefront of this trend have predominantly been White. Celebrities like […]
Pakistani beauty products are under-regulated. In early May 2022, Pakistan banned the import of all non-essential luxury goods, which included cosmetics. Since Pakistan’s beauty market is largely dominated by global, international brands and multinational conglomerates, cosmetic shopaholics were in dismay. Online vendors that sold imported high-end makeup started including more local makeup in their range, of which, unfortunately, there were […]
Racism in the pageant world is faced by many South Asian beauty queens. Since the fashion industry popularized the concept of fashion and beauty, one can find these issues most prevalent in the industry. Cosmetic surgeries, racism, and facing backlash on cultural backgrounds are a few big examples of how there is politics in beauty Fair skin is still marketed […]
Globally, for many Desi men, beards are a major part of their appearance. When it comes to looking after their facial hair, beard oils seem like the popular choice. Of course, there are other grooming methods such as beard shampoos, trimmers and beard balms. However, beard oils have can have longer-lasting benefits in their use. Not only do they soften […]
Former Miss Pakistan World Areej Chaudhry feels Pakistan’s representation in beauty forums is almost non-existent. The model believes Pakistan must focus on organising beauty contests between Pakistan and India so that models from both countries can benefit from the exposure. In an interview with The Express Tribune, she shared: “There is no doubt that Pakistan is a very beautiful country […]
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