The Urge for High-End Makeup Brands in Pakistan
Pakistani beauty products are under-regulated. In early May 2022, Pakistan banned the import of all non-essential luxury goods, which included cosmetics. Since Pakistan’s beauty market is largely dominated by global, international brands and multinational conglomerates, cosmetic shopaholics were in dismay. Online vendors that sold imported high-end makeup started including more local makeup in their range, of which, unfortunately, there were […]
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